Marketing has evolved with a drastic change in the last five years, wherein the social media’s has played a powerful drive to campaign success into uncharted territory. The result can be seen as a massive shift in the content marketing. The best marketing campaigns are taken and observed that they have broken down their key elements that contributed to their explosive success. Although some of these marketing campaigns were created by the biggest companies and agencies in the world, they succeeded not because of how much they cost, but because they understood fundamental truths about social media users.
With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely successful. In many industries, mobile messaging provides the most effective direct marketing channel. If you’re running mobile messaging campaigns, or are thinking about starting, here’s some tips from what we’ve seen work well. Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the “opt out” button.
One of the most important rules of text message marketing is that all businesses must first gain permission from customers to contact them via text. Failing to do so can damage your brand and result in some hefty legal fees. Product marketing campaigns through email and messaging are essential for any organization to reach out to. The Relgo Networks provides integrated campaigns allow direct email, SMS marketing, referral marketing mechanisms. Marketing campaigns with crowd feedback survey mechanism is simple and effective for an individual or an organization. Integrating SMS marketing with your email marketing strategy will boost your overall marketing effectiveness and engagement.
- Tip 1 – Segment Your Audience
- Tip 2 – Timing is Key (Message Timing)
- Tip 3 – There’s Power in Triggered Messages
- Tip 4 – Short, Sweet, and Simple
- Tip 5 – Prettify Your Links
- Tip 6 – Don’t Be a Spammer
While SMS Marketing, which is the term for using text message to communicate with customers and prospects has definite differences from email marketing it also shares important similarities that make it the perfect complement to your email marketing efforts. If you are not sure how SMS marketing will fit with your email marketing, then follow these essential rules when using SMS marketing to compliment your email marketing campaigns:
- Like email, SMS is permission based. You must have permission before you text someone. The most common way people will opt-in to receiving text-messages from your business is by texting a keyword to your personalized short code.
- Text messages are limited to 160 characters. You can string together multiple texts but we advise against this. The beauty of a 160 character limit is that it forces you to get to the point, saving your customers time.
- A clear, incentivized call to action is the best way to promote your Keyword.
- Find the right frequency. Short, valuable messages can be sent more often than emails, but as a rule, you probably don’t want to be texting your customers more than 1 – 2 times per week.
- Your message will almost always be read in less than 5 minutes. You can use SMS Marketing to make customers happy by ordering a deal like show this text to extend happy hour to 9pm’ sent at 6pm on a slow, rainy evening.
Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return.
The Relgo Networks helps to build, execute, and maintain effective email marketing campaigns; you must pay close attention to your audience, the message, and avoid the common trap of simply blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message. Email marketing can help businesses keep in touch with customers and prospects. But there’s a big difference between simply adding people to your contacts list and running a savvy campaign that drives traffic to your website and generates sales.